Crossing the Finish Line

Hi everyone!

Image result for dead gif
They don’t call it ‘dead week’ for nothing.. giphy.com

Dead week is here, and I can’t believe I’m only two weeks away from finishing this semester. It’s been a wild ride, but I had fun the whole way through.

Looking back on my previous blogs from earlier this semester, I can see how much progress I’ve made with my design skills. I feel very accomplished knowing how to use Adobe Photoshop, InDesign and as of last week, Premiere Pro.

I won’t lie, learning how to use all of these editing applications was quite a challenge. I’m not exactly what you would call tech savvy.

But, I noticed that as I worked through each project and concentrated on familiarizing myself with the software, I became more aware of the way that I learn and comprehend new material. Understanding how to teach myself was probably the most valuable lesson I got out of PR Pubs.

It was definitely a learning experience, and I’m glad I got the opportunity to grow and expand my skill set as a public relations practitioner.

I take pride in every project I’ve tackled this semester, and I know I’ll use the expertise I’ve gained throughout my college years and into my career.

I wish everyone the best of luck for finals week, and if you need motivation, just remember: summer is only TWO WEEKS away. We’re almost there, people!

Until next time,

Logan

Image result for crossing finish line gif
giphy.com

Tips for surviving finals:
https://www.speedyprep.com/blog/10-little-known-ways-survive-finals-week/

Previous Post:
http://loganking.oucreate.com/uncategorized/nearing-the-finish-line/

Nearing the Finish Line

Hello all!

Tomorrow will be week 14 of 16. This semester is winding down and I’m getting ready for final projects and exams.

Image result for pool sharpay gif
image from gfycat.com

I can’t say I’m not excited for the end of the semester, though. I’m beyond ready to hop in my pool and enjoy the summer.

Last week in PR Publications, we finished our newsletter project. I really enjoyed the design aspect of the project, and I was very pleased with the end result. Even though I’ve done similar projects before, this one stood out because it was for a real company, and it made me feel professional.

As a college student, that’s as reassuring as it comes.

This week, we’re starting something new and I’m excited to see what else the class has in store. After this post, I’ll only have one more to go.

Here’s to the last few weeks and nearing the finish line.

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giphy.com

Best,

Logan

Previous Post:
http://loganking.oucreate.com/uncategorized/back-to-basics/

Other things I’m thinking about:
https://travel.usnews.com/rankings/best-affordable-usa-destinations/

Back to Basics

Hello everyone!

Spring break has come to an end and I’m one step closer to finishing out my spring 2019 school year. I just realized that there are only five weeks left in the semester, which both scares and excites me.

Last week started off with a bang. As I was getting ready to head to my 8:30 (am) pr publications class, I decided to check my email because, why not?

And it’s a good thing I did.

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*actual footage of me that morning – giphy.com

My professor had sent us an email the previous night explaining that his flight had been cancelled, and therefore we weren’t going to have class that morning. I got an extra hour of sleep. I had never felt such joy.

The next day of class we picked up where we had left off before the break and began a new project. Instead of using Adobe Photoshop, we were going to go back to using Adobe InDesign. I was thankful to be going back to what was familiar, but I have to say, Photoshop was growing on me.

We were told to pick a Fortune 500 company and then design a newsletter with multiple stories, photos and other requirements for that company. If you don’t know what a Fortune 500 company is, here’s some information to help explain:

https://en.wikipedia.org/wiki/Fortune_500

And here’s the actual website:

http://fortune.com/fortune500/

I picked to design a newsletter for AT&T because my family and I use their services and their commercials are fantastic.

So far, everything is going good. I’ve done newsletters like this in the past, so I’m not as stressed over this project as I was the last time (see Photoshop Flop). InDesign is still a little challenging to work with and I don’t know all of its bells and whistles, but I’m growing more confident in my designing abilites every day.

Thanks for reading,

Logan

Image result for at&t commercial gif
giphy.com

Back-n-Forth

Hello everyone.

I’ve made it through week nine and spring break is finally here. Even though I’m not doing anything remotely exciting over the break, I’m beyond grateful to relax and forget about school for a little while.

If you’re reading this and you remember my post from last week, then you know that I worked through all of my issues with Adobe Photoshop.

My class was given a project to work on over a couple of weeks. Our assignment was to design a storefront with signage. I chose to do a spin-off of the popular fast food chain, In-n-Out Burger.

Naturally, I called it Back-n-Forth Burger.

I was really struggling at first. I had trouble doing simple tasks. There were so many things that I wanted to do with our project, but I didn’t know how. After a couple of days and with help from my professor and the internet, I slowly became familiar with all of the bells and whistles.

I can now say with confidence that I (kind of) know how to use Photoshop. Here’s a picture of my storefront in progress: (I didn’t have a picture of the finished project).

I’m excited to see what else my PR Publications class has in store (pun intended).

Have a great spring break!

Yours truly,

Logan

My inspiration: http://www.in-n-out.com/#close

Previous Post: http://loganking.oucreate.com/uncategorized/photoshop-flop/

 

Photoshop Flop

Hello everyone!

I’m writing to you from week eight of the 2019 school year. Even though I’m already two months into my junior year, sometimes I still feel like a scared, lost freshman. A perfect example of this phenomenon happened last week.

Image result for photoshop logo
*image from instructables.com

Things are picking up in my pr publications class, and last week we started a new project in Photoshop. Now, I’m sure you guys (whoever is reading this) are familiar with Photoshop, but I don’t think ANYONE has ANY idea how much work actually goes into it.

Simple movements are complicated, I have NO idea how to change the color of something and WHY can’t I undo multiple steps??

Scared and lost doesn’t even begin to cover it.

However, I don’t want to complain. I enjoy learning about graphic design software and actually being allowed to be creative. I’m glad that my professor is letting us figure it out for ourselves. I think I learn better that way.

But WHY is everything so COMPLICATED?

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image from giphy.com

Hopefully I make it through this project. If you don’t hear back from me in two weeks, just know that Photoshop got the best of me.

Ciao for now,

Logan

Intro to Adobe Photoshop: https://www.youtube.com/watch?v=FvFq1eGKUTY&vl=en

Previous post: http://loganking.oucreate.com/uncategorized/a-blank-canvas/

 

A Blank Canvas

Hello everyone!

This semester is flying by. I’ve just finished my fifth week of school, and with it, my first round of exams (I aced them both, thank you very much). I’ve also come down with a horrible sinus infection, and I’m convinced that I’m dying.

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*image from giphy.com

Along the way, I’ve disovered a newfound love for NyQuil and a deeper appreciation for saline nasal spray. Sinus infections have a way of humbling you like that. I’ve also had the opportunity to focus on my school work more, since I can’t do much else.

Specifically, I’ve been working on my projects for my pr publications class. These past two weeks, we were given the opportunity to design a business card and letterhead for whatever company we wanted.

Although I had been getting the hang of using Adobe InDesign, my creative side was lacking. I wasn’t happy with what I had designed, and I had no ideas for anything else. I was fully prepared to give up and accept a bad grade for the lackluster job I had done.

Then something amazing happened.

An idea popped into my head.

We had been working on these things for almost two weeks. My idea was complete madness. It required a blank canvas. I would have to delete everything, and start from scratch.

So I did.

I erased all the work I had done and started over. It took a while to do, but now my project looks better than ever. I’m happy with what it turned out to be, and that’s always the most important thing to keep in mind. As long as you’re happy with what you’ve accomplished, no one else’s opinion matters.

I think sometimes we all need a blank canvas in our lives. It’s refreshing to start over. It leaves room for new beginnings and opportunities. Maybe it’s what you need to create something wonderful.

Image result for bob ross canvas gif
*image from giphy.com

Who knew pr publications would be teaching me life lessons?

-Logan

 

 

Bob Ross also has a lot to teach us about life. Watch his painting tutorials here:  https://www.youtube.com/user/BobRossInc

Previous Post: http://loganking.oucreate.com/uncategorized/the-super-bowl-and-my-super-goals/

 

 

 

 

 

The Super Bowl and My Super Goals

Hello all!

I’ve just finished my third week of the semester. Things are going better than week one, but the new year has worn off and work is starting to pick up. At the same time, I’m also house hunting, looking for a summer job and trying to stay involved in my extracurriculars.

Pray for my sanity.

Today is Super Bowl Sunday. As I write this post, I can hear my roommates LOUDLY yelling from the living room.

They’re not yelling at the game, though.

It’s at the commercials.

Image result for 1984 super bowl commercial gif
https://www.gq.com/gallery/sexiest-super-bowl-commercials

Super Bowl commercials have always been known to gain more attention than the game itself. It’s what really brings people together.

As I am discovering, being a media student makes you appreciate everything that goes into making a commercial. I can only dream to one day create something as impactful as a Super Bowl commercial.

In fact, with the help of my PR Publications class, I can get closer and closer to that reality. This past week we learned the ins and outs of Adobe InDesign, a publishing software that can be used for anything and everything a PR student needs.

While getting the hang of things is tricky, I love being able to let my creative side take over. I know for sure that I’m enjoying the class because I don’t constantly look at the clock to see how much time is left, it literally flies by (when you’re having fun, so to speak).

We’re starting new projects soon and I’m eager to see what this week has in store for me. Hopefully, it’ll be more exciting than Adam Levine riping his clothes off mid-performance. The bar is not set high.

Image result for adam levine wink gif
https://gifer.com/en/4vYS

Thanks for reading!

Logan

 

More on Adobe InDesign: https://www.adobe.com/products/indesign.html

Another NFL-related blog post: http://loganking.oucreate.com/uncategorized/freedom-of-speech-2017/

 

 

 

 

 

 

 

 

 

 

 

 

 

2019: A New Year for a PR Student

Hello everyone!

The new year has kicked off, and with it, my fourth semester of college. I just finished my first week of school, and honestly, I have only one word to say.

Yikes.

Within my first week, I’ve managed to lose (2) good friends, drop a required class (not to mention my moment of panic, and trying to change my minor only to be told that I couldn’t), and get in a fight on Twitter over the ‘OU Blackface’ incident. If you don’t know what I’m talking about, here’s an article from the New York Times:

*image from medium.com

YES. THE NEW YORK TIMES. WE’VE MADE NATIONAL NEWS. AGAIN.

This week has been nothing short of a roller coaster, and my only reaction has been to eat my weight in Taco Bell.

On the other hand, I’m trying to be more of a glass half-full person, so here are the positives that have resulted from this week:

  1. I got some major negativity out of my life. Even if I have to eat lunch by myself every single day, I know it’s for the best. I think.
  2. I got some major negativity out of my life. The professor was giving off bad vibes. Maybe next semester.
  3. I’m staying in the minor that I’ve been working on for a year now. This means I’m still on track to graduate early and become a real-life adult earlier than everyone else my age. I can’t wait.
  4. I put my PR skills to the test and ~professionally~ took down a Twitter troll. That part was actually fun.

All issues aside, I think my most hopeful moment from this week was in my PR Publications class. While talking about class work and expectations, I had a brief moment of triumph. I actually got excited about class work. Yes, you read that correctly. Excited.

I cannot express to you how reassuring it is to be in class and feel like you’re in the right place. (Some) college students (me) struggle every day to figure themselves out and decide on the right career path. Being in a class that you get excited about is a huge accomplishment, especially for me.

Despite everything that has happened this week, I feel good about this semester. This could be my first step in advancing my career as a PR professional. In the words of Taco Bell,

Live Más.

*image from tacobell.com

Wanna eat your feelings in Taco Bell, too? Here’s their online menu.

Here’s my Twitter if you’d like to get in on the action:)

 

 

PR in the Music Industry: Part 2

Hello all!

To continue my discussion of PR in the music industry, I wanted to parallel my blog post about Beyoncé.

This is also about a scandal, but the response to it was executed poorly. In this situation, I would’ve guided my client to a much better solution than what was implemented.

The scandal I’m talking about, as a matter of fact, is also lip-syncing.

In 2004, Ashlee Simpson was scheduled to perform on Saturday Night Live. Her performance was broken into two parts, one where she would sing her hit single “Pieces of Me”, and the other she would sing “Autobiography”.

It came time for the first half of the performance and Ashlee sang flawlessly. However, when she took the stage for the second half, Ashlee walked out on stage and the track for “Pieces of Me” (including her vocals) kept playing.

It’s also important to note that the whole time, Ashlee had her microphone in her hand, which was hanging limply by her side.

For the first few seconds she was on stage, she kind of looked around awkwardly and stood in one spot. Then, Ashlee decided to start dancing to try and distract everyone from what was going on. It was horrific.

Then, she decided she’d had enough and walked back stage. Ashlee remains one of the only people to walk off stage during a SNL performance.

Toward the end of the show during the credits, Ashlee comes back out on stage and addresses the camera. In the Youtube video linked down below, you can hear her saying “I feel so bad. My band started playing the wrong song. I didn’t know what to do so I thought I’d do a hoedown.”

Days later, however, Ashlee confessed to Total Request Live on MTV that she had lost her voice due to acid reflux disease, and was advised to use a backup track from her doctor.

Ashlee has since made numerous comments about that night and the backlash she received.  In a clip for her upcoming reality show Ashlee + Evan found on People.com, she states”All of sudden, you know, s— happened and it was like boom. And the world hated me for this SNL moment I had.”

Had I been in Ashlee’s PR person’s shoes back then, I would’ve told her not to lie about a single thing. That only made her look worse in front of her fans. Admitting her fault is the first step.

I also would’ve had her issue statements apologizing to her fans for not being honest with them. Then, maybe doing a free live performance (with no backup track) to smooth things over, similar to what Beyoncé did.

By doing this, she would remain truthful to her audiences and humble for accepting the repercussions.

Image result for ashlee simpson lip sync snl

*image from theatlantic.com

 

PR in Sonic Drive-In

Hello All,

As a teenager, I was coerced into getting one of those high-school fast food jobs. I picked Sonic because a lot of my friends enjoyed working there and the tips were good.

Now, as a sophomore in college, I have worked with Sonic at three different locations over the span of two years. Yes, I will admit, the tips are phenomenal. But it’s also in part because of the atmosphere.

Sonic-Drive in is one of the best companies when it comes to PR. They strongly believe in the value of their customers and speedy service. Their Twitter page is full of promotions and charity.

For example, one of their campaigns, ‘Limeades for Learning’, focuses on giving back to public schools and teachers in need. Every year they donate to teachers across the country. According to their website, Sonic has donated over $4.2 million since the campaign’s origin in 2009. This not only improves their standing in the eye of the public, but also sets the bar higher for rival fast food chains.

Sonic has also recently invested in an app for customers who want to order ahead. The Sonic App allows customers to pick up their food or drinks right as they arrive at a Sonic location, and it even allows users to get half-priced drinks and slushes anytime they order through the app.

By creating an app and offering rewards for using it, Sonic caters to its customers by staying up-to-date with its technology and provides incentives for using their product. Sonic strategizes and does it well.

I enjoyed working for Sonic over the years because it allowed me to gain expertise in customer service. Not a day went by when I didn’t have to be social and interact with a countless number of customers. I became an expert in listening and communication.

I also became more adept to working in high-stress environments. I frequently worked during Happy Hour, and there were often times when every stall in the lot was filled with a car. I taught myself to relax and focus on one thing at a time, and I use that skill daily.

With customer service, I also learned to smooth things over with customers when things went wrong. I learned how to understand problems and find solutions to keep customers happy, and that is a skill that will help me throughout my career as a public relations professional.

Sonic, thank you.

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